News and Updates Page
OCTOBER 30 ,
FTW Ad Runs
in The New York Daily News!
The FTW "Man
Behind the Curtain" ad has run in the Thursday edition
of The New York Daily News. It took more than
five months of rejections from the New York area newspapers
before the ad was finally accepted. It is on page 44. The
Thursday edition has the largest circulation.
FTW Ad Campaign
Saturates Northern California
September 29, 2003, 1200 PDT, (FTW)
-- Following the Sept 3 running of FTW's full-page
ad in The
Sacramento Bee ,
the revolutionary ad campaign, which has evoked obvious
concern from major media outlets, has bypassed a boycott
by major California papers from San Francisco to Los Angeles
by saturating the Northern California area as the state's
bizarre gubernatorial race intensifies.
On Sept. 19th the ad ran in The Tri-Valley
circ. 68,591 readership of approximately 100,000.
Sept. 24th the ad ran on page 8
of the front section of The Marin Independent Journal,
or as the locals call it, the Marin IJ. The paper has
a circulation of 64,420 and a readership of approximately
On Sept. 25th the ad hit the front
section of The
Vallejo Times Herald with a circulation of
38,820 and an estimated readership of 60,000.
The same day, Sept. 25th, The Oakland
the ad in their front section. The Tribune's circulation
is 119,079 readership of over 150,000.
On Sept. 26th The Argus, with
a circulation of 33,575 and an estimated readership of
65,000, featured the ad.
Still pending as part of the same
package purchased by our L.A. ad agency are runs in The San
Mateo County Times , The Daily Review ,
and The Vacaville
The ads have had an impact. According to Bay-area news
sources contacted by our advertising broker (himself a
former news director at a major LA-based TV station), two
bay area media outlets, one AM Talk station and one AM
morning television news/talk show have had spirited and
detailed discussions of the ad's content according to a
source at KPIX channel 5 in San Francisco.
had to adjust its strategy since the publication of an
article in The Boston Globe last
July disclosed proprietary information on how the ads were
being placed at low rates. As a result of that disclosure,
major papers in some cases as much as tripled or quadrupled
quoted ad rates and erected serious and unfair obstacles
to its publication.
Since that time the task has been
to stay within budget and still reach the same markets
as laid out in our original plan. That is not to say
that some major papers still aren't on tap and that we
won't have some big surprises. The current Northern California
strategy appears to be having a synergistic effect, however,
as overlapping readerships see the ad on a number of
successive days. Counting The Sacramento
Bee the northern California campaign has reached
an estimated readership of almost 750,000 and is
not over yet.
FTW Ad Campaign is Back!
Today, FTW's full-page ad ran in California's
fourth largest newspaper and the paper most read by political
during that California recall circus, The Sacramento
Did Arnold see it? Did Cruz Bustamante or Gray Davis? Someone
should ask them.
The ad can be found on page C7.
Expect to see the ad soon on The Oakland
Tribune and The Detroit Free Press. More and better surprises
are on the
FTW's National Ad Campaign Updates
2003, 1700 PDT, (FTW) -- It's no secret that something
happened after The Boston
Globe ran a story on our national advertising campaign.
To put it politely, confidential and proprietary information
about our strategy and about how we obtain our rates was
leaked to a number of papers. Several of those, including The
Atlanta Journal Constitution and The Globe, for
which the checks had already been cashed by the New York
changed their minds and scrubbed the ads. The Globe story
archive can be downloaded here:
that the major media doesn't like Toto's curtain pulling
routine. But that doesn't mean for a moment that the
is over or that it has been thwarted. Our ad director,
Ken Levine, never one to give up and a true genius in
the field, hit the books and quietly began to document
where major papers had previously
run similar ads, disguised as direct response ads,
at similar rates and began a quiet and laborious process
of building a case and backing the behemoths into a
corner. As a result we are about to see the ad campaign catch its second wind.
The FTW full-page ad is locked and a clock is running
at The Sacramento Bee,
one of the most watched papers as a result of the California recall
effort. That ad could run any day now.
We are also locked at The
Oakland Tribune/Alameda Times Star and several smaller local papers for a simultaneous run
that will hit home to certain major California papers that have tried to exclude us from the Golden State
We are expecting a major announcement soon regarding The Detroit Free Press.
But the big drama continues to unfold in New York and with some national publications we are not ready to
name yet as a result of past experience. Some cards
we have to play close to the vest.
report that New York's flagship paper has asked me and
ad participants Catherine Austin
Fitts, Cynthia McKinney and Francis Boyle to provide
documentation corroborating almost every single word
in the ad. To the dismay of
that paper's legal department we have done so. Ken
worked tirelessly to not only keep this one alive but
to make it fly. As
of two days ago, he advised that it was possible that FTW's full-page
could run in New
York in the week of September 4-11, and -- failing
that -- almost certainly somewhere in the Big Apple
assured that the all the donations are secure and being
spent wisely. Know that,
as Yogi Berra said, "It's not over till it's
In spite of my recent bout with peritonitis and opposition from some major media
powerhouses, the truth is bubbling and the FTW "ant" is
moving rubber tree plants all over the place behind
the scenes. That's because we have high hopes, some
real talent, and the energy all of you have given us
to see this through.
-- Mike Ruppert
30, 2003 -
RUNS IN THE WILLAMETTE WEEK
another of our ads ran in Oregon. The ad can be
seen on Page 2 of the main section of the Willamette
Week newspaper. Way to go!
21, 2003 -
RUNS IN THE ARIZONA REPUBLIC
second city in FTW's "Pay
No Attention to That Man Behind the Curtain" 12-city
ad campaign ran in the Arizona Republic today
The ad is the entire back page of the Arizona Living
section, page 8. According to the
phone calls received by the newspaper, the ad has caused
a tremendous stir. The fierce reaction has been no
surprise to the FTW team,
given that Arizona has long been a hotbed of conservatism,
and the Republican Party
stronghold of John McCain and the late Barry Goldwater.
The ad will run in other major newspapers in the coming
FTW will continue monitoring
these and other developments as they unfold.
18, 2003 -
RUNS IN THE MIAMI HERALD
first volley of our "Pay No Attention to That Man
Behind the Curtain" ads has run today in the Miami
This is Jeb Bush's backyard!
The ad can be found on page 21A.
12, 2003 - FTW expects
our ads placed in the Miami
Herald, The Boston
Globe, The Arizona Republic and The Atlanta Journal Constitution to
begin running next week. Again, we have no control over
exact run dates but are working with time windows. We
are nearing a decision point about other major placements
expect to make an announcement of additional orders soon.
Checks have been cashed by the ad brokerage firm so the
ad buy for the first four papers is a firm commitment.
Thursday, July 10 The Boston Globe ran an acceptable
column by journalist Mark Jurkowitz which
is our first
major penetration into mainstream media. To read the
column please see this archive of the story:
Jurkowitz's statements that some of these
papers aren't aware of the run dates for the ads may
accurate. The papers themselves won't know until
the ad brokerage firm delivers the finished layouts
about 24 hours before the run dates.
Stay tuned. This is getting
JULY 1, 2003 -
As of July 1, 2003 FTW has
placed insertion orders and written the check for our
full page ad to run
in the following newspapers:
The Atlanta Journal-Constitution
The Boston Globe
The Arizona Republic
Because in most cases
all we are provided with is a time window in which the
ads will run all we
can say at this
point is that FTW subscribers and those who contributed
so generously to make this happen should start looking
for the first ad to run sometime in the week of July
We are continuing our battles with censorship
in some mainstream
papers and we are winning some of them. We will say
more when we can. We can promise you this: There will be
pleasant surprises coming.
Good news: New York is a lock!
JUNE 27, 2003
- Planning and purchase of ad space for FTW's
national advertising campaign is nearing completion and
that insertion orders have been placed within the
next three to five days. Our ad broker has reported
of an ad which has been previously run by The Washington
Post and has now been accepted by The New
In spite of this overt political censorship, preparation
a truly national campaign is nearing completion and,
when complete, it will reach the estimated 40-50
which was our original intent.
As previously indicated, FTW will
not make an advance announcement as to which papers will
be running the ads
or when they are scheduled to run. In some cases we will
not have an exact date of publication but rather a window
of a week or so. We will, however, make a clear announcement
of the papers which have unilaterally expressed their
opposition to free speech as protected by the First Amendment
US Constitution. The cities where this censorship has
taken place will surprise many of you.
Please watch closely
for our next announcement.
Subscriber Buys FTW Full Page Ad in The Washington Post
Leaked Copy May Have Forced Resignation of Army
From The Wilderness today ran a full-page ad in the front section
of The Washington Post intended to educate the American people, support
heroic leaders and promote a number of independent media outlets which have
made important contributions since 9/11. The ad was the direct result of a
donation from a subscriber who had recently viewed FTW Publisher
Mike Ruppert's video "The Truth and Lies of 9-11". The ad that ran today
was actually a second version, the text of which had to be changed after the
first version apparently caused some nervousness in Washington.
the ad. Download a copy for yourself. Run the ad
the Ad Campaign Story <Here> See
the Ad <Here> Donate<Here>